MDes Design Innovation & Transformation Design School of Innovation & Technology
Xiaoxiang Zhu

Hello, I love turning ideas into things that are practical and fun. I’ve worked on UI design, interactive installations, 3D modeling, Industrial Design, Service design, as well as video and music production. I enjoy exploring new tools and methods, and I aim to use design to make complex things simple, engaging, and more user-friendly.

CommuCart – More Accessible Food system
CommuCart explores how families in Glasgow can access more affordable and stress-free “good food.” With rising inflation and living costs, local residents face challenges such as high prices, limited choices, information gaps, and transport barriers. Through interviews with households, community workers, and food system researchers, the project identified key pain points: lack of affordable quality food, limited cooking knowledge, and price disparities across supermarkets.
To address these issues, CommuCart proposes a community-based group purchasing service system that connects residents, local shops, and community centers. By pooling orders and sharing delivery costs, the system reduces expenses while improving food accessibility. Blending online and offline touchpoints—such as community boards, brochures, and a digital platform—it empowers residents to make smarter food choices and strengthens community bonds.
The ultimate goal is to ensure food remains affordable, nutritious, and accessible, thereby improving families’ quality of life and advancing food equity.