MDes Graphic Design/​​Illustration/​​Photography School of Design

Suttida Anuchitolan

(Bell)

I’m a graphic designer who focuses on brand and editorial design, but I’m also curious to explore different media. My work often connects to personal stories, cultural memory, and everyday objects, reframing them to show new meanings. Through zines, publications, and other formats I like to experiment with, my practice keeps exploring while staying close to storytelling and human connection. I’m still finding my own way of communication, not fixed to one medium, and always being a duck in my own way.

Contact
suttida.olan@gmail.com
S.Anuchitolan1@student.gsa.ac.uk
Bell's web portfolio
Pistachio Studio
Projects
The Migratory Flock : An essential field guide of Duck People

The Migratory Flock : An essential field guide of Duck People

“Duck People” comes from a common Thai metaphor used to describe someone who can do many things but is not considered a specialist in any of them. Like a duck itself: it can fly, but not as well as other birds; it can swim, but not as well as a fish; and it can walk, though a bit clumsily compared to other two-legged animals.

The Migratory Flock : an essential field guide to duck people.
This zine explains the idea of duck people by merging the behaviour of ducks with the lives of people who can do many things but aren’t specialists. It explores what duck people are, how they think, and how they live. More than just an explanation, it creates a space for them to feel represented, and invites readers to recognise that they might be part of the flock too.

The shape of this zine is inspired by the broken-comb model, often used to describe people with a wide range of skills at different levels. When folded, it looks ordinary, but once unfolded into an accordion, it reveals the overwhelming range of abilities that duck people carry.

Blending speculative stories with interviews, the content combines the traits of ducks as animals with the lived experiences of duck people, who often feel “not good enough” but have unique and adaptable skills.

Printed with Risograph, the zine embraces vibrant colours and imperfections that communicate the nature of duck people: not perfect, not the best, but valuable in their way. Varying papers, mixed typefaces, and field guide–inspired graphics reinforce the diversity and resourcefulness of duck people, while the folding structure reflects their layered and adaptive ways of living.

Zine Cover & Jacket

Cut-out technique reveals the inner duck that all of us have.

The Migratory Route

The Migratory Route is not a duck migration map, but a journey of duck people moving from one skill or interest to another. Each yellow circle represents the time spent in a skill, with its size showing the level of commitment. The design plays with the “10,000 hours rule,” which suggests that mastery comes from long practice. Instead of treating this as a promise of success, the map highlights how the quality of practice, personal differences, and the nature of the activity all matter. The largest circle is 9,999 hours, underlining that duck people rarely reach full specialisation.

Quack from the Flock

This section is an interview with a fellow duck, connected to the theme of migration. It creates a space for duck people to speak openly, share their thoughts, and let others understand, or even recognise themselves in the flock too.
The accordion fold has uneven heights, so some pages reveal parts of the content from the back. This links to the way duck people use their skills: sometimes combining them to create new solutions, sometimes leaving them hidden or unused, but still present.