PhD PhD Research
Schneider Tobias


ADX.cards – Autonomous Driving Experience Cards
A transmedial card-based toolkit for creating positive experiences for passengers in SAE level-5 autonomous vehicles by focussing on AI transparency, understanding, safety and control.
A PhD project by Tobias Schneider with the Glasgow School of Art and Stuttgart Media University. Big thanks to my supervisors Prof. Dr. Steve Love, Prof Dr. Sabiha Ghellal and Prof. Dr. Ansgar Gerlicher.
Fully autonomous driving depends on artificial intelligence (AI) and simultaneously removes the passenger from any means of control. Therefore, it is vital for autonomous driving to ensure that passengers are aware of and understand the vehicle’s driving decisions to make them feel safe.
This entails a new, complex interdisciplinary design challenge. Therefore, the ADX.cards toolkit has been designed and developed as part of a rigorous human-centred design case study. The toolkit focuses on creating AI transparency in autonomous driving using different feedback modalities.
Autonomous driving experience (ADX) design is an upcoming topic in research and design, focussing on the user (human-centred design), their user experience (UX) and breaking down the autonomous system for them (explainable AI).
The ADX.cards toolkit has multiple goals:
- Assist in educating yourself or others on level 5 autonomous driving and related domains of expertise, including transparency, explainable AI, and user experience.
- By utilising several feedback modalities, the toolkit can assist you in designing AI transparency and creating prototypes for passengers of autonomous vehicles to improve their user experience, comprehension of the system, and sense of safety and control.
- Support in developing an evaluation strategy for your designs and prototypes and guidance on how to analyse and interpret the findings of your evaluation.
How it works
- ADX.cards is a transmedia toolkit combining physical cards and digital content.
- Most cards feature a QR code on the back that you can scan to add interactive material and more details to the physical cards.
- You can use the physical cards, for example, in a workshop, and access more content via the QR codes. Or you can only use the website and the digital cards.
Based on extensive literature review and own research:
- Increasing the user experience in autonomous driving through different feedback modalities
Tobias Schneider, Sabiha Ghellal, Steve Love and Ansgar R.S. Gerlicher April 2021 IUI ’21 - Explain yourself! transparency for positive ux in autonomous driving
Tobias Schneider, Joana Hois, Alischa Rosenstein, Sabiha Ghellal, Dimitra Theofanou-Fülbier and Ansgar R.S. Gerlicher Mai 2021 CHI ‘21 - Velocity Styles for Autonomous Vehicles affecting Control, Safety, and User Experience
Tobias Schneider, Joana Hois, Alischa Rosenstein, Raimondo Lazzara, Steve Love, Ansgar R.S. Gerlicher November 2021 SUI ‘21 - Don’t fail me! The Level 5 Autonomous Driving Information Dilemma regarding Transparency and User Experience
Tobias Schneider, Joana Hois, Alischa Rosenstein, Sandra Metzl, Ansgar R.S. Gerlicher, Sabiha Ghellal, Steve Love March 2023 IUI ‘23