MDes Design Innovation & Service Design School of Innovation & Technology
Priyanka Jain
I’m a multidisciplinary designer with a foundation in Psychology and experience across Graphic, Product, and Service Design. My practice focuses on translating behavioural insights into meaningful change within healthcare systems, using participatory and community-focused methods to address challenges at the intersection of people, systems, and behaviour.
My thesis project addresses women’s health inequities in the NHS, co-developing solutions with medical professionals and women with lived experience of endometriosis to improve clinical access for underserved communities. Rooted in dignity, visibility, and authentic relationships, my work is committed to advancing social impact in healthcare through evidence-based design.
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Bridging the Gap in Women’s Health, Period.
Millions of women* worldwide live with chronic gynaecological conditions such as Endometriosis. Almost 40% face delays in diagnosis of 8-10 years, highlighting critical gaps in timely recognition and referral in the healthcare system. In that time, they see multiple doctors, repeat their stories countless times, and often feel dismissed. The challenge is even greater for younger women, ethnic minorities, those facing language barriers, and anyone who feels less confident speaking up. This project responds to that gap by creating ‘Bridge’, a pre-consultation tool co-designed with clinicians and women who have lived experience. ‘Bridge’ helps women prepare for GP appointments by securely recording gynaecological symptoms, emotional impact, and daily life disruption, ensuring their whole experience is heard and valued.
By turning these lived experiences into a concise, structured summary, ‘Bridge’ helps GPs spot patterns, consider possible conditions, and prioritise timely referrals. It fosters better communication, reduces the risk of dismissal, and frees up appointment time for treatment discussions. More than a form, Bridge is a conversation starter, a leveller, and a quiet advocate in the room, empowering women to be heard and helping GPs create earlier, more accurate pathways to care.
*By “women”, this project includes those assigned female at birth, experiencing gynaecological symptoms.
