MSc Design Innovation & International Management School of Innovation & Technology
Baizhou Yin
I am a research-driven designer with a background in Industrial Design. My master project explores how inclusive fitness and social innovation can support newcomers in Glasgow and foster a sense of belonging.
Alongside my design career, I have worked in game user experience research, where I conducted player studies, analyzed behavioral data, and turned insights into product improvements and community engagement strategies. This experience strengthened my skills in user-centered research, data analysis, and cross-team collaboration.
By combining the creativity of industrial design with the analytical depth of user research, I aim to use design as a connector—bridging people, systems, and communities through inclusive and innovative solutions.
WeeMove: Move to Meet, in Glasgow Street
WeeMove: Move to Meet, in Glasgow Street
Loneliness and social isolation are among the most pressing challenges faced by short-term international residents, such as students, visiting scholars, and temporary workers. Adjusting to a new city often comes with language barriers, unfamiliar cultural norms, and the absence of a support network — leading to heightened stress and reduced well-being.
Research shows that physical activity and social interaction play a vital role in improving mental health and fostering a sense of community. However, many newcomers hesitate to join traditional clubs or events due to anxiety, lack of local knowledge, or cultural unfamiliarity.
WeeMove bridges this gap by integrating light physical activities with city exploration in a social setting. Through a peer-to-peer Buddy System and a tangible handbook, newcomers are encouraged to engage in inclusive, low-intensity fitness activities while discovering Glasgow’s local culture.
This project aims to create a welcoming entry point for participation, strengthen community bonds, and empower residents to grow from newcomers into active contributors, ultimately building a healthier, more connected city.
