MDes Design Innovation & Service Design School of Innovation & Technology
Annabelle Webb
I am a graduate student at the Glasgow School of Art, pursuing a Master’s in Design Innovation and Service Design. With a background in Industrial Design and a minor in Marketing from Auburn University, I am passionate about bridging business and design thinking to create seamless, user-centered experiences. My work focuses on designing stress-free, intuitive, and engaging products and services that enhance everyday life.
Understanding consumer behavior is key to impactful design, which is why I’ve explored both design and marketing. By analyzing what draws people to products, services, and experiences, I aim to craft solutions that are both functional and emotionally resonant.
As I continue my studies, I am actively seeking full-time employment opportunities in service design, design research, or design strategy starting in Fall 2025.
Mapping Emergent Tech Workflows at the Glasgow School of Art: A Service Design Approach to Peer Knowledge Sharing
With growing concerns around AI and the job market, students are feeling more pressure than ever to keep up with emerging technologies. Many feel unsure, overwhelmed or disconnected from how these tools relate to their creative work. This project looks at how students are using AI, what they think about it and how it makes them feel. I also spoke with educators to better understand how the university is responding to changes in skills, expectations and academic integrity.
What came through was a clear gap between how students are actually using these tools and how they are being supported or spoken about in academic spaces. In response, I designed a system called CUBE that fits into existing university routines and encourages reflection, peer learning and sharing. The goal is to help students build confidence and curiosity with new tools, while opening up more space for experimentation at GSA.
