MDes Design Innovation & Interaction Design School of Innovation & Technology
Zhiying Ye
With over four years of UX design experience in China, I specialise in turning subtle human insights into meaningful design opportunities. My work is deeply rooted in understanding the emotional currents that drive user behaviour. I excel at bridging diverse methodologies to create designs that resonate on a personal level, transforming complex needs into clear, impactful solutions.
I’m passionate about crafting experiences that not only solve problems but also connect with users on a deeper emotional level. My design philosophy is driven by a commitment to innovation that serves a greater social purpose, blending creativity with a genuine desire to make a positive impact on people’s lives.
As a designer, I’m continuously exploring how design can enrich the human experience, always striving to balance empathy with practical, transformative solutions.
Cultural Culinary Connections: Bridging Cultures Through Shared Experiences
The Cultural Culinary Connections project is a holistic system designed to foster meaningful interactions between international students and local residents through the shared act of cooking and storytelling. This system leverages a unique blend of digital and physical tools, including an interactive pop-up book, a web platform, and real-world events. Each element is designed to guide participants on a cultural journey, encouraging them to explore new cuisines, share their personal stories, and build lasting memories. By bridging cultural divides, the system not only enhances the participants’ sense of belonging but also strengthens the fabric of the broader community.
Zhiying Ye, MDes Project Video: Cultural Culinary Connections
Explore Cultural Culinary Connections, a project designed to bridge cultural gaps between international students and local residents in Forres. Through shared cooking, storytelling, and an innovative interactive pop-up book, this project fosters meaningful connections and creates lasting memories. Watch as participants navigate their cultural journeys, from choosing recipes to sharing their experiences, all while building a stronger, more inclusive community.