From Seeing Loongs to Beliving Loongs
This project stems from a question: why do people believe that a creature never before recorded by the scientific community appears in a blurry photograph? In an era where image resolution is constantly declining, it seems paradoxical that ‘imperfection’ itself has become a mark of credibility. I have taken ‘Lunge’ as a case study: when visual evidence alone is insufficient to support a conclusion, how exactly do people form their beliefs?
I chose a book as the final output because the publication itself—including its typesetting, captions, juxtaposition of images and binding—is precisely where ‘anchoring’ takes place. Rather than merely exploring how text imbues images with meaning, I opted to let the book itself carry out this process: through the language of editing and design, it superimposes the subject matter of the research onto the research methodology.
The exposed spine thread-sewn binding reveals the physical structure of the publication, allowing the pages and binding threads to remain visible.
A top view of the final publication, showing its binding, page structure, and physical form.