From Seeing Loongs to Beliving Loongs

This project stems from a question: why do people believe that a creature never before recorded by the scientific community appears in a blurry photograph? In an era where image resolution is constantly declining, it seems paradoxical that ‘imperfection’ itself has become a mark of credibility. I have taken ‘Lunge’ as a case study: when visual evidence alone is insufficient to support a conclusion, how exactly do people form their beliefs?

I chose a book as the final output because the publication itself—including its typesetting, captions, juxtaposition of images and binding—is precisely where ‘anchoring’ takes place. Rather than merely exploring how text imbues images with meaning, I opted to let the book itself carry out this process: through the language of editing and design, it superimposes the subject matter of the research onto the research methodology.

Cover
Inner page
Exposed spine thread-sewn binding

The exposed spine thread-sewn binding reveals the physical structure of the publication, allowing the pages and binding threads to remain visible.

Physical Form of the Publication

A top view of the final publication, showing its binding, page structure, and physical form.

Archive spread presenting screenshots from a “Loong sighting” video alongside secondary edits created by social media users.
Achive
Close-up of the cover, showing the textured surface of the almond-coloured paper and the printed typography.
Cover details
Inner page detail showing the subtle fibrous texture of the ultra-white paper and the printed typography.
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