MArch Architectural Studies School of Architecture
Haoxuan Yuan
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Revitalizing Sauchiehall Street’s retail experience Bringing Scottish traditional culture and whisky culture to the heart of Glasgow and creating an innovative retail concept.
The building itself is like a thick history book, carrying the essence of Scottish culture and the rich connotation of retail activities. These traditional buildings not only provide a physical space, but also inject innovative elements into the retail space, allowing consumers to experience a different cultural atmosphere. At the same time, these ancient buildings also add a unique cultural color to the interior of the building, making the entire retail space more colorful. The existence of retail activities further provides the necessary basis and inspiration for the layout and construction of the space. In the context of the Golden Z plan, each building on Sauchiehall Street is endowed with its unique historical and cultural significance. These buildings have witnessed the development of Glasgow as a commercial, industrial and cultural center. By retaining or strengthening these architectural features, the Golden Z area has successfully maintained its cultural relevance, followed the trend of the times, and adapted to the changing needs of the retail industry. At the same time, innovative interactive retail experiences are cleverly integrated into the larger framework of architecture and culture. Such a design not only attracts an endless stream of tourists and citizens to visit, but also greatly enhances the overall vitality of the entire area. When tradition and innovation collide, they merge and form a virtuous circle, which promotes each other between architecture, culture and retail. In the end, we get a vibrant and sustainable space that not only shows the profound heritage of Scottish culture, but also meets the needs of tourists and local residents for a fashionable lifestyle. In this era of change, the retail industry on Sauchiehall Street faces the opportunity of transformation and upgrading. Through cooperation with distilleries and the introduction of innovative retail experiences, this street is regaining new vitality. It is not just a simple commercial area, but has become a bridge connecting the past and the future, culture and modernity. Here, every stroll can feel the precipitation of history and the vitality of modern times, and every shopping can enjoy the unique charm brought by culture.