Chen Huang
我是一名设计师，对传达视觉如何塑造人们对社会价值观、消费文化和制度体系的理解很感兴趣。我的实践融合了批判性设计、出版设计和视觉识别，通常以熟悉的商务、零售和行政格式为工具，质疑现有的。通过虚构的结构、文档和视觉叙述，我探索参与、交易、可见性和责任之间的界限。
Pride Participation Programme
Pride Participation Programme is a critical design project examining how corporate Pride can translate LGBTQ+ support into purchasable, visible and recordable forms of participation.
The project takes the form of a fictional corporate archive documenting the development of a temporary Pride participation programme. Drawing on the visual language of retail systems, internal administration and certification, it transforms support into products, prices, participation levels, transaction records, receipts and certificates.
Rather than presenting the fictional company as an obvious villain, the project uses calm and plausible corporate language to expose the limits of what a commercial system can measure and complete. While payment, products and participation can be recorded as complete, actual display, community impact and continuing responsibility remain unresolved.
Through publication design, printed matter and institutional mimicry, the project asks what happens when social support is treated as a transaction—and what necessarily remains outside it.
The kraft cover uses a circular cut-out to reveal the layered visual material beneath, framing corporate visibility as something selectively presented through the archive.
The archive is organised into a sequence of corporate files, turning Pride participation into a structured system of research, products, transactions, display and certification.
The archive is organised into a sequence of corporate files, turning Pride participation into a structured system of research, products, transactions, display and certification.
The programme is structured as a temporary corporate campaign with defined delivery stages, review points and a return to the next annual cycle.
The programme is organised through a fixed campaign period, with defined responsibilities for participating partners during its operation.
The review distinguishes between corporate ownership of branded assets and the use of Pride imagery that remains culturally shared rather than company-owned.
Purchase-linked contribution turns support into a retail action, connecting participation to the act of buying.
Visible participation can signal support, but a transaction cannot verify or substantiate ongoing allyship.
The guide standardises how participation should be made visible across physical display and social media.
The programme promises to make support visible, manageable and easy to confirm by reducing participation to standardised tools, language and selectable visibility levels.
The programme packages visibility into a premium retail offer, combining products, display assets, contribution and certification within a single purchasable tier.
Visible support is translated into a purchasable product, with its appearance, price and period of use defined by the programme.
Participation is structured into priced tiers, making visibility and contribution comparable within a retail-style system.
The receipt records the transaction as complete, turning participation into a measurable purchase while leaving responsibility unresolved.programme status and unresolved responsibility.
The red spread identifies forms of support that exceed the limits of the programme and cannot be completed through a managed transaction.
Participation is processed through a retail-style basket, where visibility, certification and contribution are assembled into a single purchase.
Long-term support, independent assessment and community-led action are positioned outside the retail system because they cannot be reduced to selectable products.
Certification can confirm recorded participation, but it cannot verify continuing support, community accountability or allyship beyond the programme.
The file and transaction can be closed, while community impact remains unconfirmed and responsibility continues beyond the programme.