Purvi P Subhedar (She/Her)
I believe that as humans spend a significant portion of their lives within interior spaces, it is essential to craft environments that offer something truly special and memorable. I am an Interior Designer with a keen interest in narrative design, colour and materiality. My design approach is human-centric, aiming to foster meaningful interactions among people and their surroundings. With a background in humanities and having pursued Interior Design in India, I have gained valuable experience working with diverse architectural and interior design firms in Mumbai and Dubai. These experiences have enriched my understanding of cultural and social context within design and develop a unique interdisciplinary approach to my practice.
The weeler is a design response focusing on consumerism and the importance of hand made craft. Dealing with a contextualised site, in this case a signage trailer, the idea of host was used with the analogy of the ant and parasite.
The signage trailer is similar to the Cordycep which enters the ant’s body, manipulates its motive, eventually killing it and further growing from the ant’s exoskeleton. In this case, the trailer hosts an idea, an idea of a product or brand. It is a vessel for signage. The signage here, manipulates the trailer, takes it around and once it’s time, it changes to another signage. Being a tool for advertisement, the trailer goes around manipulating our choices. This begins a cycle of consumption.
Theoretical sources were used to understand the critique of the consumerist society in the 1960s. Consumerism had managed to convince people that they might find satisfaction and fulfilment by buying new goods rather than engaging with their surrounding environment, people and experiences. The Situationist International sought to created situations, moments in which the monotony everyday capitalist routines were disrupted without having to buy stuff. They wanted to encourage people to find moments of truth and real experiences. Taking this concept ahead, the trailer was looked at as an opportunity to promote this idea of indulging in real experiences rather than being gripped within the world of technology. Research was conducted to look into activities that would help humans have a better connection not only with each other, but also themselves. The proposed new trailer also called as Weeler, for the wee ones, aimed to be a place for children to go to away from their virtual world (video games, television and internet) back in the real world, to create real things. Parents can book the weeler by an app and it arrives at the desired location. The Weeler displays the product on itself. It also remains a mode of advertisement however, it’s promoting a message. While it encourages the use and importance of handmade craft, it also promotes sustainability. When the children are within the trailer performing weaving, the materials, the activity is subconsciously impacting them so that they make wiser choices. Children are the future and hence it is important to imbibe these values to them through young age. The Weeler is a playful platform thus advertising wiser choices. When put together, the weeler becomes a kind of an exhibition for the art produced by children. A colourful Urban Pavilion which promotes community engagement. It becomes like a meeting point or an open space for spending sometime in the exterior while staying in the interior.