Hello, I am Yichen Liu. I am a designer exploring the field of design innovation. I want to use innovative ideas to reduce inequalities in society.
Be an active father from the beginning
Introduction: The project is ‘Be an active father from the beginning’. It is about increasing father involvement in baby care. It is a system for visualising father involvement to help fathers become more involved in baby care.
Challenge: This project aims to increase fathers’ involvement in baby care. Moreover, help couples find a balance of shared parenting responsibilities. The first challenge is that some men are reluctant to take on fatherhood responsibilities. Secondly, mothers and other caregivers are unwilling or unable to give fathers shared parenting responsibilities due to a lack of skills. Thirdly, some fathers’ work-life balance in the workplace is not valued. They lack time.
Proposal: This is a new system for fathers with new-born. The booklet guides father-to-be to convert into a highly engaged father. The app tests fathers’ childcare skills and reassures mothers to share childcare responsibilities. The tie or badge is a symbol to trigger a social awareness of fathers’ work-life balance and push fathers to devote more time to family life. The golden tie clip or badge encourages fathers to stay involved in childcare and show their efforts.