I am a graphic designer working predominantly across brand identity, publication and typographic design, and an exploration of developed visual languages. Graphic design is a way for me to communicate and express individuality through graphics, colour, and typography to resonate with viewers and convey ideas. I strive to find a balance between art and commerce, to produce surprises from logic, and to translate intuition and creativity into unexpected possibilities.
This self-directed project is based on the theme of ‘hair freedom,’ for which I wanted to develop the brand identity for an innovative hair salon. Hair may be part of our body, but its appearance is often limited by family pressure, school rules, or social and cultural factors, and we cannot always change our hair as we wish. Through this project, I want to explore the relationship between hair and people and use unique visual language to express the freedom and form of hair.